Department of GCIS Communicators Handbook
Department of GCIS Communicators Handbook, The Government Communicators’ Handbook is designed to assist government communicators to locate themselves in the overall government communication system.
It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing, and advertising, and managing the corporate identity of government.
Government Communicators’ Handbook 2021-2022
Government considers communication to be a strategic element of service delivery.
The Government Communicators’ Handbook is designed to assist government communicators to locate themselves in the overall government communication system.
The Government Communicators’ Handbook is designed to assist government communicators to locate themselves in the overall government communication system.
It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing, and advertising, and managing the corporate identity of government.
Access the complete document [PDF] 24 882 kb or access the various sections:
- Contents
- Introduction
- Chapter 1
Editorial - Chapter 2
Government Communications in Context - Chapter 3
Strategising for Communication - Chapter 4
Enhancing the effectiveness of government-wide communication - Chapter 5
Communication protocol and the principles of communication - Chapter 6
Communication research - Chapter 7
Key performance areas- Government Communications - Chapter 8
Media engagement - Chapter 9
Publications - Chapter 10
Development communication - Chapter 11
Internal communication in the public service - Chapter 12
Campaign development and management - Chapter 13
Event management guidelines - Chapter 14
Developing and maintaining a government website - Chapter 15
Government speaking in one voice - Chapter 16
Communication guidelines during an election period - Chapter 17
Communication toolkit - Chapter 18
Communication cluster system - Chapter 19
Coordination and planning structures - Chapter 20
Social media guidelines - Chapter 21
Media buying - Chapter 22
Crises communication
Department of GCIS Communicators Handbook Download.