Department Of Economic Development Braamfontein

Department Of Economic Development Braamfontein

The department is headed by the Executive Director, Ravi Naidoo.
The Economic Development Strategy for the City of Johannesburg supports the City’s Joburg 2040 vision.



The strategy is aligned with, and supplements the City’s policy frameworks, initiatives, programmes of action and strategies. It is designed to tackle poverty, inequality and social exclusion,
and to retain city’s pre-eminent position in the country and region.

The strategy provides a comprehensive overview of the economic evolution and special development of the city as well as other aspects such as population, employment trends and sector
growth trends. It has five practical targets:



  • Retain and consolidate existing viable businesses, and centers of excellence;
  • Attract new businesses and investment including those in the manufacturing sector;
  • Support the development and growth of micro-enterprise and small and medium-sized enterprises;
  • Achieve a better spatial distribution of economic activity and job opportunities in the city;
  • Deliver greater inclusiveness in the economy, in particular for previously disadvantaged citizens and the youth.

Among the main recommendations are that the City creates priority economic zones in targeted areas. In addition to the Corridors of Freedom, targeted zones include: Kya Sands; Industria West; Roodepoort, Soweto Empowerment Zone and Aeroton; Marlboro South and Wynberg; City Deep and Steeledale; and, Albert Street Industrial and Anchorville.

The Annual Economic Review 2015 profiles the economic performance of the City of Johannesburg and describes its place in the South African economy. Using a wide range of economic and socio-economic data the analysis shows the City remains South Africa’s economic hub and an economic powerhouse on the African continent.

Despite global and local economic headwinds of the past few years, Johannesburg remains a vibrant globally significant metropolitan economy to which people seeking opportunity and a better life gravitate. The City’s economic integration with the African continent has progressively deepened over recent years.