Department of GCIS Handbook - SA Government Information

It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.

Government considers communication to be a strategic element of service delivery.
The Government Communicators’ Handbook is designed to assist government communicators to locate themselves in the overall government communication system. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.

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Contents
Introduction
Chapter 1
Editorial
Chapter 2
Government Communications in Context
Chapter 3
Strategising for Communication
Chapter 4
Enhancing the effectiveness of government-wide communication
Chapter 5
Communication protocol and the principles of communication
Chapter 6
Communication research
Chapter 7
Key performance areas- Government Communications
Chapter 8
Media engagement
Chapter 9
Publications
Chapter 10
Development communication
Chapter 11
Internal communication in the public service
Chapter 12
Campaign development and management
Chapter 13
Event management guidelines
Chapter 14
Developing and maintaining a government website
Chapter 15
Government speaking in one voice
Chapter 16
Communication guidelines during an election period
Chapter 17
Communication toolkit
Chapter 18
Communication cluster system
Chapter 19
Coordination and planning structures
Chapter 20
Social media guidelines
Chapter 21
Media buying
Chapter 22
Crises communication